Vision 2020

"Inspire the World, Create the Future"

The Vision 2020 is at the core of our commitment to create a better world full of richer digital experiences, through innovative technology and products.
The goal of the vision is to become a beloved brand, an innovative company, and an admired company. For this, we dedicate our efforts to creativity and innovation, shared value with our partners, and our great people.We have delivered world best products and services through passion for innovation and optimal operation. We look forward to exploring new business areas such as healthcare and automotive electronics, and continue our journey through history of innovation. Samsung Electronics will welcome new challenges and opportunities with joy.

Focused on People Inspired innovation, we always aim to deepen value and convenience for customers.

We rose to the top in the global smartphone market in 2016 by providing an enriched user experience and smarter product capabilities, thereby solidifying our market leadership. In addition to our premium smartphone models, our mid-/low priced product line-ups allowed us to benefit from positive consumer feedback in even broader markets around the globe. We strengthened our product ecosystem with wearables, IoT (Internet of Things), and accessories while strengthening our market competitiveness by broadening our service offerings and B2B business portfolio into mobile payment, security solutions, etc. In 2017, we plan to bring meaningful and life-enriching innovation to deliver an enhanced consumer experience while thoroughly analyzing market conditions to implement our global product line-up strategy and pursue profitability. We will use our top-notch R&D capabilities to introduce innovative products that push the boundary of today’s smartphone market and ensure unrivaled quality management to increase consumer benefits. Furthermore, our investment and R&D will continue in the areas of IoT, artificial intelligence, convergence-driven services, and in the B2B, which will drive the momentum for the future growth.

As a global corporate citizen, we fulfill our social responsibility, deliver innovative products and services, and create economic, social, and environmental values.

At Samsung, our sustainability management aims to create integrated values. Not only do we create economic values by maximizing profits and shareholder values, but also we take on a stronger responsibility as a global citizen to create social values. As we deliver innovative products and services along the value chain which is based on the core values we pursue at Samsung, we generate values in the fields of economy, society, and environment. We monitor the financial and non-financial impacts that we exert on society throughout such process so that we maximize our positive impacts while minimizing any negative ones.